Hootsuite Analytics

Web application in the B2B space that helps small, medium or enterprise companies track, analyze and build social media performance reports that show the impact on the brand and bottom line.

ROLE

Led the Hootsuite’s data analysis portfolio from a design standpoint across multiple products: Hootsuite Analytics - a social media metrics and reporting tool, Hootsuite Impact - an advanced analysis product focused on paid advertising performance and Hootsuite Insights - a social listening and intelligence tool. This portfolio of products has been ranked as the close 2nd of all Social Media Reporting platforms by Forrester in 2021.

RESPONSIBILITIES

• Recruited & managed a team of 3 product designers across several time-zones (Canada - Romania). Acted as hiring manager and part of the hiring team for multiple roles in product and design.

• Led the design of Hootsuite Insights (social listening and intelligence tool), the fastest-growing Hootsuite product of the last 5 years since its launch.

• Led the design of the enterprise-specific features for Hootsuite Analytics, increasing the MAU by 50% in the last year.

• Introduced multiple design process improvements to increase the teams’ productivity, async communication and collaboration inside the product development triad (engineering, design, PM). Onboarding improvements to my team in the form of my personal readme was recognized and adopted as a new best-practice.

Case studies to follow