Deepstash

Mobile + web applications in the consumer space, defining a new product category on learning faster and growing your knowledge through reading bite-sized ideas from books, articles, videos or podcasts.

ROLE

Leading product design at Deepstash, a mobile-first application in the consumer space, defining a new category on learning faster and growing your knowledge through reading bite-sized ideas from books, articles, videos or podcasts.

RESPONSIBILITIES

• Working with the founders and reporting directly to the CEO on a daily basis, I am responsible for all product design activities, ranging from user research, wireframing, prototyping, high-fidelity designs, building & managing the design system, tone of voice and copywriting to overseeing development implementation on a daily basis, in an Agile way.

• Defined and launched the first monetization options for Deepstash, including pricing, value proposition definition, with an install-to-subscription conversion rate on iOS devices close to 6%.

• Helped grow the user base by more than 50% in the last year, doubled install-to-signup and increased D1 retention by 60%.

• Continuously running growth experiments, conducting user research, and customer interviews that I use alongside quantitative data to inform product decisions.